MADE Decorative Birds

2018

Industrial Design
Product Design

Made.com is a furniture and accessories brand that believe great design is for everyone. They like their products to surprise, tell a story and make the everyday a little less ordinary. We were commissioned by Made to design a full range of wooden items, here we have one item from the range; the Decorative Birds, a purely ornamental object that adds a touch of personality to any surface or shelf.

Our design process was driven by the materials and processes used by the chosen manufacturer. This is our favourite way to work; utilising the processes in a sensible, yet surprising manner – turning what could be considered a ‘restriction’ into a design-driver and a design-feature. The personality and form of the birds is created with a simple ‘scallop’; where a section of wood has been removed from a solid cylinder. The simplicity creates a playful aesthetic, ensures a high-quality object and removes room for production error (and in turn; wastage).

Image credits (in-situation images): String

Perspective view of a large MADE.com Decorative Bird on a grey surface. The bird is casting a a dramatic shadow on a white background.
Side view of wooden MADE.com Decorative Birds, two large and and one small, standing on a grey surface..
Perspective view of a large MADE.com Decorative Bird. The image shows a light wooden body with a dark wooden beak and a whole cut out for the eye. The bird is on a wooden shelf beside some decorative vases.
Front view of wooden MADE.com Decorative Birds, two large and and one small, standing on a grey surface with some wood shavings .
Side view of the top of MADE.com Decorative Bird. The image shows a light wooden body with a dark wooden beak and a whole cut out for the eye.
Front view of wooden MADE.com Decorative Bird being placed on to a grey surface by a hand.

As with all our work, we created a range of 3D prints and foam mock-ups during the design process to help us define and refine the final; form, size and feel.

Side view of a MADE.com Decorative Bird Prototype. The image shows a representation of the bird made in foam outlining the modifications it needs. The notes say 'smaller rad' for the curve of the head and 'eye lower' about the positioning of the hole.
The image shows a person sanding a wooden object. There are wooden shavings on the persons apron which we can see in the background.
Side view of two MADE.com Decorative Birds, large and small. The image shows the larger bird tilted to make the two beaks touch as if the larger bird is feeding the smaller.