Fussy Refillable Deodorant

Six colorful pebble-shaped Fussy deodorant cases standing on a light background.

Fussy approached BLOND in 2020 to design a refillable deodorant with a screw-base actuator that could house compostable refills. To facilitate their subscription service, the refills had to fit through UK letterboxes. From the start, we leaned into the restrictions and asked some fundamental questions that would allow us to re-imagine the product completely. We questioned why deodorants need to stand upright, why they couldn’t be more discreet, and how we could improve upon existing refillable cosmetics, many of which do not consider the container’s end-of-life. The result is a deodorant containing natural ingredients and inspired by natural forms. As Fussy’s aim is to reduce the amount of single-use plastics that end up in oceans and on beaches, we took inspiration from the humble pebble. The naturally-ergonomic form appears as though it has been slowly worn away over time, emphasising the aims of the design: longevity and sustainability. When actuated, the soft form is broken, revealing the glossy inner surfaces, just like the inside of a pebble.

Top view of a closed mint green Fussy refillable deodorant case on a white surface.
Close-up view of the smooth edge and seam of a bright pink Fussy deodorant case.
Close-up of pink, light grey, and blue Fussy deodorant cases stacked together.
Open mint green Fussy deodorant case with the cap removed, resting on a white surface.
Top-down view of a mint green Fussy refillable deodorant case lying horizontally.
Low angle studio view of a mint green Fussy deodorant case on a plain background.
Bottom perspective view of a mint green Fussy refillable deodorant case.
Pair of hands holding a closed mint green Fussy refillable deodorant case.
Top-down view into an open mint green Fussy deodorant case shell.
Hands inserting a white compostable refill pod into a mint green Fussy case.
Three white Fussy deodorant refill pods stacked vertically showing the logo.
Small mint green Fussy deodorant case standing beside a white refill pod.
Mint green and light blue Fussy cases next to an uncovered white refill pod.
Three pebble-shaped Fussy deodorant cases in shades of pink and purple stacked up.
Pink Fussy refillable deodorant case standing upright between white smooth shapes.
Small turquoise Fussy deodorant case set between soft white spherical shapes.
Small purple Fussy deodorant case set between soft white spherical shapes.
Detailed close-up of a dark blue case showing the debossed Fussy logo text.