The Borrn feeding bottle has been designed for both children and parents. For parents, we moved away from a typical amorphous child-like aesthetic and created a product that is intentionally more sophisticated, taking cues from homeware and furniture design. The oval-to-circle design language also provides an area for grip, as well as preventing the bottle rolling away. For the child, we have utilised materials and techniques to ensure the bottle is one of the most hygienic products on the market. Its contents never come into contact with plastic, only BPA-free medical-grade silicone.
To ensure longevity all bottle sizes, lid types, teats and attachments have been designed to work together so the bottle can grow with the child, or be passed down to future children. Silicone can withstand extreme temperatures, meaning repeated sterilising causes little to no wear and intentionally increased wall thicknesses further promote durability.
Services:
Ethnographic Research
Design Strategy
Industrial Design
Product Design
Design for Manufacture (DFM)
Manufacture Support
Visualisation
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With sustainability in mind, all bottle sizes, lid types, teats and attachments have been designed to work together, so the bottle can grow with the child, further enhancing the longevity of the product.
When developing the Borrn range, it was important to us that we create products which help dismantle gender stereotypes, or at least not play along with the dated idea that ‘blue is for boys and pink is for girls’. To achieve this, we applied a process of elimination. By removing hues used by other brands, colours known to make babies cry and ones relating to gender stereotypes—we were able naturally land upon the most suitable colours.
