Fussy approached Blond in February 2020 to design a refillable deodorant with a screw-base actuator that can house compostable refills. To facilitate their subscription service, the refills had to fit through U.K. letterboxes.
From the start, we leaned into the restrictions and asked some fundamental questions that would allow us to re-imagine the product completely. We questioned why deodorants need to stand upright, why they couldn’t be more discrete, and how we could improve upon existing refillable cosmetics, many of which do not consider the container’s end-of-life.
The result is a deodorant containing natural ingredients and inspired by natural forms. As Fussy’s aim is to reduce the amount of single-use plastics that end up in oceans and on beaches, we took inspiration from the humble pebble. The naturally-ergonomic form appears as though it has been slowly worn away over time, emphasising the aims of the design: longevity and sustainability. When actuated, the soft form is broken, revealing the glossy inner surfaces, just like the inside of a pebble. Unlike other deodorants which are often shouting for attention; the product lies flat and more closely resembles a bar of soap. This approach helps the object blend into its environment.
The casing is one single material and has been designed to be long-lasting, with increased wall thicknesses and a robust actuator mechanism. It’s made from PLA, which is resilient, recyclable and even biodegradable under the right conditions. Refills are made from waste sugarcane and are intuitively top-loading.
Fussy - Co-Founders
When actuated (by twisting), the soft form of the casing is broken, revealing glossy inner surfaces, just like the inside of a pebble.
James Melia, Blond - Founder & Creative Director:
“There are several refillable deodorants on the market, all fighting for a righteous cause: a world with less single-use plastics. However, when Fussy approached us, we felt there was still an opportunity to create a more sustainable offering.
Firstly, we designed a hard-wearing case to promote longevity. Increased wall thicknesses and thickened mechanisms ensure the case lasts as long as possible. Secondly, we have intentionally used only one material for the case; this allows the assembly to be recycled, or composted (as it is made from PLA). Finally, we have designed the item to be as harmonious as possible to the user’s lifestyle — whether it’s at home, in the pocket, at work or in a bag, the container blends in seamlessly and the natural patina developed over time will only enhance its aesthetic.”