DNO Branding

2018

Branding
Packaging Design
Graphic Design
Brand Strategy

DNO, a subsidiary of DADI, is an emerging tech startup. At the core of the company is a highly sophisticated edge computing service. Our aim was to create a strong brand language which also pays homage to the capabilities of the company. Due to this the brand identity has been created using symbols regularly found within coding, specifically JavaScript. The letter forms and spacing within the logo were proportioned using the golden ratio.

We have used classic typefaces and a clear, bold colour pallet which complements DNO’s passionate, decisive and market-disrupting attitude. Along with business cards, letterheads and corporate stationary, we also created comprehensive brand guidelines. This document captures; logo use, typography use, colour pallets and general rules for ensuring a clear and consistent brand message.

DNO_Logo_Process-01
DNO branding shown on a red business card. The front has the DNO logo in white and the back shows contact details.
DNO branding shown on two pens in black and red, business cards, in black and red and a document on white paper.
Billboard showing a DNO product and logo at the entrance of a train station in a city.
Front view of the home screen of a phone showing the DNO app.
Front view of two tote bags, black and red with the DNO logo.
DNO logo shown on a red business card on a red surface.