is an ambitious FinTech startup – aiming to build the banking alternative of the future. For the launch of their new premium product, we were asked to design several variations of their prepaid card. The card has been stripped-back, leaving only the necessary.
For added privacy, the card numbers have been hidden on the back – printed in hot-foil. To further emphasise the premium nature of the service; the branding has been reduced and combined with subtle, metallic colours. For a full user experience, we also designed the accompanying packaging. Here, we utilised the premium soft-touch stocks of G.F Smith and tone-on-tone hot foiling.
Design for Manufacture (DFM)
We completed the packaging by adding a small grosgrain pull-tab to aid the opening experience and elevate the premium feel.