Tommee Tippee Concept Design

Close-up of a purple plastic cap resting on draped purple fabric

Tommee Tippee invited us to explore conceptual design work as part of a potential Visual Brand Language (VBL). Although the full VBL initiative did not move forward, we developed a series of 'north star' concepts across eight product categories—ranging from daily infant essentials to electronic appliances. These exploratory designs served as a visual benchmark, demonstrating how a unified form language, product hierarchy, and CMF strategy could guide and harmonise the brand's diverse product portfolio.

Angle view of a purple sippy cup lid with handles on white background

Two purple baby sippy cups shown from the front and side

Overhead top-down view of a white sippy cup lid and handles

Close-up angle view of a white cup lid with sliding closure

Close-up detail of a white lid sliding closure mechanism

Overhead view of a white cup lid with extended straw

Front view of two tall white baby bottles side by side

White cylindrical product standing on floor beside a wooden stool

Detailed render of a white product showing internal top mechanism

Red star-shaped graphic illustration on white background

White and grey round device resting on a wooden desk

Close-up of a clear silicone baby bottle teat

Clear baby bottle body and silicone teat displayed separately