BLOND brought together seven of the world’s most exciting industrial designers to be part of ‘BLOND LABORATORY’. The Fuorisalone Milano exhibition, designed and curated by BLOND, was held in the heart of Brera on Via Palermo, for the duration of Milan Design Week 2024. A stellar roster of international designers, including Hirotaka Tako (Sony), John Tree (John Tree), Jon Marshall (Pentagram), Form Us With Love, Julie Richoz (Julie Richoz Studio), Maddalena Casadei (Maddalena Casadei Studio), and James Melia (BLOND) were invited to contribute designs in response to the ‘BLOND artefacts’ studio initiative—which involves creating new designs in response to ‘offline’ inspiration from real-world objects that are no longer readily in production.
Services:
Spatial Design
Exhibition Fabrication
PR & Brand Strategy
Copywriting
Videography
Audiences were invited to delight in the unexpected and diverse outcomes that came from each person’s individual take on the challenge. Each designer was asked to select an artefact sourced by BLOND’s team for under £20 from ordinary, everyday locations over six months; from inconspicuous items forgotten in lofts, to charity shop discoveries, and junk-shop curiosities. During the Fuorisalone, BLOND LABORATORY showcased each contributing designer’s creative response to their artefact, tackled in their own signature practice/style.
The exhibition presented each designer’s artefact inspiration, their process, and the prototyped outcome within an exhibition, specially designed and created by BLOND—set within a historic carpentry warehouse in the centre of Brera on Via Palermo, 11, 20121 Milano.
Visitors were also able to discover the process, sketch models and, experiments submitted by the seven designers, providing a tangible and material-led record of their creative process.
For the opening of the exhibition, BLOND welcomed over 500 guests to celebrate the launch of BLOND LABORATORY.
