Operating in 1000 cities and numerous countries in Europe and Africa, Yandex Go is a global leader in taxi ride-hailing services. They approached blond in 2020 with a unique industrial design challenge — the design of exterior vehicle accessories for its taxi fleets. The project entailed developing a new product identity that improved look and feel, boosted brand recognition, and improved performance. We exceeded expectations through design that addressed construction intelligently, ensured ease of installation, reduced costs and provided flexibility of use across Yandex Go’s varied vehicle types.

Ethnographic Research
Design Strategy
Industrial Design
Product Design
Design for Manufacture (DFM)
Brand Identity