2018, Sony, Confidential
Sony is synonymous with Japan’s status as a technological superpower. Our ongoing relationship has seen a vast range of support; from experimental thinking to assist Sony in breaking into emerging markets, to the design of products for the market.
Working together with Sony Design team – our futures-oriented collaborations aim to anticipate and explore opportunities for innovative new ways in which their technologies could meet the needs of future users. Through design strategy, ethnographic research and industrial design, we’re helping Sony to explore and strategize product categories that exploit the potential of future technology and user needs.
UX & UI