Japan’s most famous consumer electronics brand Sony is working with Blond on diverse projects involving a varied range of design support; from experimental thinking to assist Sony in breaking into emerging markets, to the design of products ready for the market.
We’ve collaborated with Sony’s design team to find innovative new ways of delivering the benefits of their technologies through industrial design that improves user experience and desirability. Through strategic thinking, we’re helping Sony to explore the potential of its technologies and develop solutions for electronics products that support emerging trends, habits and behaviours.

Ethnographic Research
Design Strategy
Industrial Design
Product Design