blond first started working with Japanese multinational electronics company Epson in 2019 and has since collaborated on many different briefs. Encompassing different departments and product categories, we have consulted on industrial design projects that explore new technology and user applications and have developed design identity for personal and home consumer devices. Through creative exploration we construct strategic positioning that we use to design targeted conceptual options that unlock iconic and ownable product identities. Projects involve looking widely for rich sources of inspiration from trends and adjacent sectors — while also developing distinctive CMF and design language routes to address varied user contexts.

Ethnographic Research
Design Strategy
Industrial Design
Product Design