'Personality' is a conceptual TV stand, designed for the Dezeen/Samsung QLED TV stand competition (2017).
When decorating an interior, you have an endless amount of possibilities. As a result your environment is unique to you; a reflection of your personality and style. For the TV to truly to become a lifestyle product, we must first create choice. With this choice you can tailor your product to your lifestyle. Driven by this goal, we have created a modular design consisting of three simple parts; enabling the buyer freedom to configure their TV stand in a way which reflects their personality.
Image credits: Light in-situation image - Ewout Huibers for i29 interior architects.
All parts have been designed to slot together without screws or tools, for the simplest construction possible. Here we have an oak leg slotted into the moveable base, a base designed for large spaces.