Samsung QLED TV Stand

2017

Industrial Design
Product Design

'Personality' is a conceptual TV stand, designed for the Dezeen/Samsung QLED TV stand competition (2017).

When decorating an interior, you have an endless amount of possibilities. As a result your environment is unique to you; a reflection of your personality and style. For the TV to truly to become a lifestyle product, we must first create choice. With this choice you can tailor your product to your lifestyle. Driven by this goal, we have created a modular design consisting of three simple parts; enabling the buyer freedom to configure their TV stand in a way which reflects their personality. 

Image credits:  Light in-situation image - Ewout Huibers for i29 interior architects.

Back and side view of the television stand in use. White bracket, light wood leg and white base.
Detail view of the light wood leg and white base. The base is containing a black bird ornament and a silver remote control.
Detail view of a light wood leg and a black base in use.

All parts have been designed to slot together without screws or tools, for the simplest construction possible. Here we have an oak leg slotted into the moveable base, a base designed for large spaces.

Front view of the television stand in use. White bracket, light wood legs and a white base.Front view of the television stand in use. White bracket, light wood legs and a white base.
Back view of the television stand in use. White bracket, light wood leg and white base.
Exploded view of complements of the television stand. White bracket, light wood leg and white base.
Television stand in context. Light wood leg and a black base in professional setting.