Rapha Saddle CGI

2018

Visualisation
CGI

Our work for Rapha captures many disciplines; Interior Design, 3D CAD services, manufacture assistance and recently; visualisation. Despite their simple and elegant aesthetic, these products are surprisingly difficult to photograph – and so, CGI offers a flexible and reliable alternative.

The images, as with all CGI work; are created at print resolution with pixel-prefect clipping-masks, for flexibility, allowing the client to choose background colours and change shadows. Unlike photographers, we do not collect licences, all images are always owned by our client in perpetuity.

A greyscale render showing a perspective view of two Rapha Saddles floating against a light grey background. The image shows the underside of the saddles with the Rapha logo and parts of the top surface.Perspective view of two Rapha Saddles floating against a light grey background. The image shows the underside of the saddles with the Rapha logo and parts of the white top surface.
Perspective view of a section of a Rapha Saddle showing the details of the underside, text saying 'I was flying today' and 'Made in Italy', black on a black background.
Top view of a section of the top surface of a Rapha Saddle with lots of small perforations on it revealing a pink surface beneath the black leather.
Perspective view of a section of a Rapha Saddle showing the textures of the top surface, black on a black background.

We believe a CGI image is only as good as the textures. Using material samples supplied by Rapha’s in-house design team, we created and perfected textures such as; perforated leather and satin carbon fibre. This attention to detail ensures the image is as close as possible to the real product.

Top view of the underside of the Rapha Saddle. The image shows the logo, an emblem and some text which says, ‘Made in Italy’. A section of the saddle has been removed in the centre.
Top view of the underside of the Rapha Saddle. The image shows the logo and some text which says, ‘I was flying today’ and ‘Made in Italy’.
Top view of the underside of the Rapha Saddle. The image shows the logo, an emblem and some text which says ‘Made in Italy’.
Top view of the underside of the Rapha Saddle. The image shows the logo and some text which says, ‘La Volupte’ and ‘Made in Italy’.

To go one-step further for our client; we generated each and every perforation in 3D CAD. This creates realistic shadows and depth, heightening the realism of the image.

Perspective view of two Rapha Saddles floating against a light grey background. The image shows the top of the saddles.

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