Offline Phone

2017

Industrial Design
Packaging Design

Awards: Red Dot

Our back-to-basics concept phone is a reaction to the hyper-connected world we live in. Constantly connected to the internet and bombarded with notifications and alerts - sometimes we need to detox from technology. We propose that the primary state of the phone is ‘offline’ with the option for temporary connection to the internet, so that the user's online activity is thoughtful, and only when absolutely necessary.

The thin layer of matte plastic covering the e-ink display gives the illusion of a wrap-around screen with no bezel. We have designed the UI not to touch the edges, further promoting this illusion of a borderless screen. This execution has allowed us to emphasise the pebble-like form - with the aim of achieving a more tactile experience.

Perspective view of three Offline Phones, Light Grey, Red and Dark Grey hovering above each other above a grey surface.
Front view of the Offline Phone, Dark Grey. The front of the phone shows a screen which displays the battery status, cellular reception, time, date, weather and says, ‘offline mode’.
Perspective view of two Offline Phones, Dark Grey laid on a grey surface. The front of phone facing upwards shows a screen which displays the battery status, cellular reception, time, date, weather and says, ‘offline mode’. The other phone is facing downwards and shows the back.
Red Dot Award 2018 winner and logo
Perspective view of a section of the Offline Phone, Red. The image shows the number buttons, navigation buttons, charging port and speaker.
Perspective view of the front and side of the Offline Phone, Dark Grey laid on a grey surface. The front of the phone shows a screen which displays the battery status, cellular reception, time, date, weather and says, ‘offline mode’.